Marketing Manager (Singapore)

Marketing · Singapore, Singapore
Department Marketing
Employment Type Full-Time
Minimum Experience Manager/Supervisor

We’re hiring

Marketing Manager. BigPay is looking for a data-driven marketer to lead growth marketing efforts for the Singapore market, responsible for metrics across awareness, downloads, acquisition and retention.

 

About the job

  • Develop and implement innovative and effective full-funnel strategies, programmes, campaigns, experiments and tactics across paid and owned (Email, Push, In-app, Social, Blog, Website) and earned channels
  • Partner with functional experts across Paid Marketing, Product Marketing, CRM, Social, Content and Partnerships to implement Marketing strategies and campaigns to drive growth
  • Identify potential partnerships opportunities and develop joint campaigns to drive drive acquisition and usage
  • Develop and execute influencer marketing strategies and creative campaigns to drive awareness and acquisition.
  • Define KPIs, measure, analyse, report and optimise performance across channel mix, driving scale and effective use of budget 
  • Work closely with the Data Science, Product and Tech teams to improve and transform the marketing acquisition and attribution measurement process.


To be successful

  • 3+ years experience in digital marketing. With emphasis on app-based marketing.
  • Channel management experience across Facebook, Google, CRM/Email etc
  • Experience working with B2C Internet companies
  • Self starter, analytical, structured thinker with good communication skills 
  • Comfortable working in high growth, sometimes ambiguous environment

Thank You

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  • Location
    Singapore, Singapore
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Manager/Supervisor